Never miss
another job.
We build trades a complete growth system — a premium website, a Google presence that owns your area, and AI that answers your calls, chases your quotes and fills your diary. Live in days.
// the problem
The jobs are out there. You're just up a ladder when the phone rings — so the work goes to whoever picked up first. The quotes pile up for 11pm. And when someone Googles a trade in your town, they find the other bloke.
We build the system that catches all of it — quietly, in the background, in your name.
Introducing
The Trade
Engine.
A complete growth system for your trade — a premium website, a Google presence that owns your area, and AI that answers your calls, chases your quotes and fills your diary. Built by The Guvnor, right here in Hertfordshire. One system you rent, not a project you buy.
A premium local website
Not a template a customer can smell.
Fast, mobile-first and built to convert — the site does the talking when a customer is deciding between you and the next name on Google. Built with our own build system in days, not months.
Google Business Profile domination
Own the map when someone nearby searches.
We take your Google profile from half-filled to fully weaponised — categories, service areas, photos, posts and Q&A all dialled in — so you land in the Map Pack (the top three) when someone in your town Googles 'electrician near me'.
Local SEO — The Local Growth Engine
Get found across the whole county, not just your town.
The technical and content work that gets Google — and the AI search engines like ChatGPT and Perplexity — naming you when someone wants a trade in your town. Location pages, reviews, citations and the lot, so one town becomes your whole patch.
Automation that never sleeps
A calm office manager who works round the clock.
The money-savers that run whether you're watching or not: instant text-back on every missed call, an AI receptionist that answers in your voice, automatic review requests after each job, and polite chasing on quotes and invoices.
// how it works
Boss by the end
of the week.
We build your Trade Engine
A premium website, your Google Business Profile sorted, and your calls, quotes and reviews wired up — all done for you in a couple of weeks.
It answers, chases and fills
Every missed call gets a text back. Every enquiry gets caught. Every finished job asks for a review and chases the invoice. All in your name, all on autopilot.
You stay on the tools
You do the work you're good at. We keep the diary full and the money coming in. That's the deal.
The Guvnor promise
You do the work.
We run the advantage.
Why we're faster and cheaper.
We built our own system for this. It means you get an agency-grade setup in days, not months — and you pay a fraction of what an agency charges, because we're not doing it all by hand.
Faster
Live in days, not months. Most trades are up and running in a couple of weeks.
Cheaper
No big agency overheads. Our own build system does the heavy lifting, so you get more for less.
Better
Your website, your Google, your calls and your invoices all in one system — not five apps gaffer-taped together.
Built for
your trade.
Same engine, tuned to how your customers actually search and book. If you're on the tools in Hertfordshire, it fits.
Pick your engine.
One-off setup gets you built. The monthly keeps the AI running your calls and messages, your Google posted, your SEO ticking and us on the end of the phone. Three-month minimum, then rolling — no long lock-ins.
Starter
Get found, stop missing work
Sole trader, one van — losing jobs to voicemail and a rubbish (or no) website.
- Premium 5-page local website, built on the OS
- Google Business Profile setup + optimisation
- Local SEO foundations + 3 core service pages
- Missed-call text-back (the biggest quick win)
- Review engine — automatic requests after each job
- Lead notifications straight to your phone
- Monthly 'what came in' snapshot
Plugs the leaks. No live AI receptionist or invoice chasing yet.
Get Starter →Growth
Most popularFill the diary
1–2 vans, ready to grow — wants the phone properly covered and the diary organised.
- Everything in Starter, plus:
- AI receptionist — answers every call in your voice
- Weekly Google Business Profile posts, managed
- Expanded local SEO — up to 8 service/area pages
- Quote & invoice chasing automations
- Online booking wired into your diary
- Monthly report with a real human read-out
Single trade, single main area. Domination is the next tier up.
Get Growth →Dominate
Own your patch
Small firm, a few vans — wants to be THE name across several towns.
- Everything in Growth, plus:
- Multi-area local SEO across several towns
- Priority AI receptionist with smarter triage
- Custom automations built for your business
- Review engine + reputation monitoring
- Unlimited practical pages + campaign landers
- Quarterly strategy call — your growth is ours
The ceiling for a small firm. Multi-branch is a bespoke quote.
Get Dominate →Growth is £249 a month. One extra proper job — a fault-find, a small install, a bathroom quote that lands — pays the whole month twice over. You're not spending £249; you're catching the jobs that were already walking out the door to the bloke who picked up first.
// straight answers
Straight answers.
I'm not techy — I'll never use it.
You won't have to. We set it all up and you carry on as normal — the only thing that changes is your phone stops going to voicemail.
Will it sound like a robot and put my customers off?
No. We tune it to sound like you on a good day — warm and clear. Most customers never clock it's automated.
How much? I've been burned by web companies before.
From £99 a month with no big lock-in. One extra job a month more than covers it — and unlike a web company, we don't vanish after we've been paid.
I already get most of my work on word of mouth.
Brilliant — this makes word of mouth work harder: every happy customer leaves a review, and the folks who Google you first now actually find you.
I haven't got time to sort this out.
That's the whole point — you don't sort it, we do. A couple of short chats and it's live; then it gives you time back, not takes it.
What if it doesn't work for me?
Three-month minimum, then rolling — no long contract. If it's not paying for itself, you walk. We back it because it works.
// let's talk
Be the boss
of your patch.
Tell us your trade and your town. We'll show you exactly how we'd get you found and booked — no jargon, no pressure, no lock-ins.